No self-respecting poet would ever write the words ‘quality assurance’ in a poem
unless the poem was designed to win an award from the health and safety officer.
Only a desperate composer of verse would droop their pen down into such stale ink
and think they might get away with being mistaken for an ironic metaphoric genius.
‘Quality’ is for beginners in poetry – an abstract expression that begs to stir the soul
to life, without breathing a syllable with guts or garters, and delights people asleep.
As for ‘Assurance’, rhyming with insurance, half -rhyme to insouciance, indifference
personified, the word doesn’t even dance, or dalliance, eat ants, glance or entrance.
However, put them together, send them on a date, engage them, marry the buckoes
– that way lies a turd of a turgid teaser, the type elephants lay for hyenas to admire.